Privacy policy


We may collect information about you in various ways, including the following:

Information You Provide

We collect information you provide when you use our Site from one or more devices associated with you, or that you provide in any other way, including over the phone or on paper. For example, we may collect your name, email address, postal address, phone number, demographics, payment and order information, user ID, password, and other information you may provide on our Sites, such as when you subscribe to or request our services, participate in an event, contest or survey, or contact our representatives.

Information from Other Sources

We may also obtain information about you from other sources and combine that with information we collect either on our Site or directly from you. As examples, we may obtain demographic data from third-party data providers to better market to you, or we may purchase or lease lists from list brokers to correct or supplement information about you.

Information Automatically Collected - Cookies & Similar Tracking Technologies. When you visit our Sites, some information about your visit is automatically collected, such as your device's operating system, application software, Internet Protocol (IP) address, access times, browser type and language, peripherals, user log data, Active Directory information, and the websites you visited before and after our Sites. We also collect (directly or via third parties) information about your usage and activity on our Site, including information about your orders, purchases, and cart activity through essential and non-essential cookies, Web beacons, and similar tracking technologies (collectively, "Cookies"). Cookies are small data files stored on your hard drive, our Site or our emails, which we use to provide and improve our Sites and your experience, such as to see which areas and features are popular, count visits to our Sites, understand usage and campaign effectiveness on our Sites and other websites you may visit, and/or tell if an email has been opened and acted upon. 

Personalised Ads

We may also use and allow third parties to place Cookies on our Site to collect information about your online activities over time and across websites, including our Site and other websites you may  visit. We may use this information and other information about you, including order and cart activity information, to try to understand your interests and show you advertising and information about products and services offered by Superlite Motorsport Ltd and its partners that may interest you.

Certain third-party ad services may also use information collected via Cookies, as well as your IP address, your ISP, and the browser and device you use to visit our Sites in order to deliver advertising relevant to your interests and to better understand the usage and visitation of our Sites and the other sites tracked by these third parties.      

This Policy does not apply to, and we are not responsible for, third-party Cookies, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and other technology.

Many Web browsers are set to accept Cookies by default, and only you have the ability to manage your browser settings. If you prefer, you can usually choose to set your browser to remove and reject certain Cookies. 

If you delete your Cookies, use a different browser, or buy a new computer, you will need to renew your choices. Please visit the respective privacy policies and/or review the privacy settings of the social networking services you use, to make choices about online advertising on those services. While we and others give you choices described in this Policy, there are many ways Web browser signals and other similar mechanisms can indicate your choice to disable tracking, and we may not be aware of every mechanism. 

Although you may opt-out of receiving personalised ads from one network, you may still receive ads from other ad networks you did not opt out of or ads that are not personalised to your interests.

Use of the information we collect

We may use information collected for purposes described in this Policy or as otherwise disclosed to you on our Site or in connection with our services. For example, where permitted under applicable law, we may use information that you provide or about you to:

  • Provide and deliver products and services you request

  • Administer your account with us;

  • Send you transaction information, including confirmations, invoices, technical notices, product and services information, updates, security alerts, and support and administrative messages

  • Respond to your comments and questions and provide customer service

  • Process and deliver contest entries and rewards

  • Ask you to take part in research and surveys used to measure our performance and improve our products, services and customer experience

  • Send you communication about new and upcoming events

  • Provide you with news about products and services offered by selected partners

  • Provide you with advertisements based on your interests

  • Provide you with an interactive social media experience that allows you to connect your social networking community to our Site

  • Link or combine with other information we get from third parties, to help understand your needs, customise our offerings to those needs and provide you with better service

In order to process your information, we and the third parties detailed above rely on our legitimate interest in providing, securing, customising, improving, and developing our Site and services to you, your consent (e.g., marketing), and the need to process your information in order to provide the requested services, and as necessary to comply with any legal obligations, as our legal bases (where required) for processing your information.

The information we collect about you is necessary for the purposes listed above. If you refuse to provide information to us or if you request that we stop processing information about you, we may not be able to provide the same level of service to you. 

We may retain your personal data as necessary for the purposes described in this Policy.

Sharing your information

Ways we may share your information with third parties as follows:

  • Third Party Vendors/Service Providers. We may rely on third-party vendors, consultants and other service providers to perform functions on our behalf and under our instructions in order to make our Sites available to you. For example, we may engage vendors/service providers for auditing, compliance, and corporate governance functions

  • Business Partners. We may share your information with third parties with whom we do business, including to facilitate your purchase of a product manufactured by a partner, or for their own marketing purposes in compliance with applicable laws and subject to their separate privacy policies

  • Consent. We may share your information for any other purposes with your consent

We may also share aggregated or anonymised information in a form that does not directly identify you.

Changing the policy

Superlite Motorsport may change this Policy from time to time. If we make any changes to this Policy, we will change the "Effective Date" at the beginning of this Policy. If we make material changes to this Policy that increase our rights to use personal data we have previously collected about you, we will obtain your consent either through an email to your registered email address or by prominent posting on our Site.

If you wish to request information regarding the use or disclosure of your information by or if you have any questions about this Policy, please send an email to